A lot has been written about the doom and gloom of the real estate industry as we know it. Many are searching for reasons why you should use a Realtor. But even with high tech advances and licensing authorities tying our hands behind our backs, real estate is still a “people business”.

Online retail is becoming more popular but there will always be a place where people can go to touch, feel and smell the merchandise or product. In real estate it is even more important to do that.

The help of a licensed Realtor is, in my opinion, critical for a fair and hassle-free transaction.

Here are 15 reasons why you should use a Realtor:

  1. Most accurate and up-to-date market area comparables (sold and active properties).
  2. Most up-to-date and accurate evaluation of a home.
  3. Ability to “sell the house” to Realtors who are active in the area so they can bring their buyers.
  4. Quick exposure to thousands of agents who each can bring a buyer (better chances of getting a higher price). Quicker sale, higher price.
  5. Provide secure, day-long, easy access to the house.
  6. Ability to market – spend money up front on cards, letters and newspaper advertising.
  7. Extensive social networking marketing.
  8. Can lead to “multiple offers” situation resulting in an over asking selling price.
  9. Reviewing offers with the seller, analyzing the offer, proper (legal) sign backs without needing a lawyer.
  10. Proper and legal handling of deposit monies.
  11. Provide buyers a wide variety of homes to visit and transportation to buyers.
  12. Third-party (mediator) negotiations make it easier to reach a deal (but still working for your best interest).
  13. Assistance with mortgage financing, home inspections and assisting your lawyer until closing.
  14. Screening of potential frauds.
  15. Does anybody (seller or buyer) really save money when both ends want to save?

Please keep in mind that it’s good practice to interview your Realtor. You are going to be spending a great deal of time with this person so there needs to be a fit and you need to trust that they are doing everything in their power to find you a new home or help you sell your existing.

If you don’t have a Realtor, please contact me and I can pass on some names of the best in the City. I should know, I work with Realtors everyday!